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Custom Modeling & Analytics
Dataline Custom Modeling and Analytics
Identify Your Best Customers - Enhance Your In-House File
 
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Custom Modeling and Analytics 

Custom Modeling and Analytics by Dataline puts you in the driver’s seat and gives you the ability to select a mailing list that fits your "best" customer’s profile.  When you’re thinking about custom modeling, a few questions should come to mind: 

·         Do you know who your best customers really are?
·         Do you want more prospects that fit your "best" customer profile?
·         How much will it cost me?

Modeling is a way of taking the guess work out of list selection.  Dataline’s models are never generic.  Each model that we develop is customized and unique. Dataline’s Custom Modeling and Analytics Program uses sophisticated statistical analysis to evaluate your current customer base and provide you with feedback as to who your "best" customers are.  Those attributes are then applied to our database of over 235 million individuals and a custom list is created for your specific marketing needs.  We pay for the model, you pay for the leads.  It is that simple.

Interested in applying your custom model to additional lists?  Why not Optimize them with Dataline!  Once your custom model is built, Dataline can apply the same logic to outside mailing lists in order to identify more of your best prospects.  You can even use the model to reactivate old customers.  Optimize with Dataline and save both time and money! 

Data Enhancement

Data Enhancement by Dataline offers direct marketers the ability to update a customer file using state-of-the-art data processing techniques.  Maintaining and updating your in-house customer file enables you to keep your customer base current and maximize its direct marketing potential.

Data Enhancement services include:  

  • Matching and standardizing addresses to increase deliverability
  • Appending email addresses and phone numbers to create additional marketing channels
  • Appending and enhancing files with over 1,000 different data elements
Let Dataline help you reach out to your current customers, reactivate past customers and provide new prospects in order to maximize your direct marketing potential.  Call one of our Direct Marketing Professionals today at (866) 360-DATA and get started on discovering the untapped resources of your in-house file.