What's New at Dataline
This month, we have launched DL Power Scoring, a unique and innovative modeling process that uses over 500 variables in our consumer database, consisting of 250 million names, and ranks the individual variables according to their performance. Top performing names are then matched agains the three most critical components of transactional data, RFM, and are then ranked and scored accordingly. Through DL Power Scoring, the most powerful variables are identified and names are selected that have the greatest propensity to respond to our clients' offers.
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Other News:
Dataline Adds Consumer Email Addresses
DMCNY Networking Party Sponsored by Dataline (Pictures)
Dataline Announces the Hiring of Tom Maddock
Consumer New Moves
Dataline Announces the Hiring of Ann Lynch
Dataline Announces the Addition of Consumer Email Addresses
Reactivating with Dataline
Dataline Announces a New Database Service, Dataline Reactivation
Dataline Announces its Newly Updated Website
DATALINE Announces New Corporate Headquarters
Newsmaker Lorrie Latzen, Senior Vice President, Dataline
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