Dataline Consumer Database

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Reaching New Consumers


	235 Million Individuals
	Over 1,000 Selections
	Targeting Ideal Prospects in the "New" Economy
	Reactivating with Dataline
	Targeted Mailing Lists & Sales Leads
	Multi-Channel Marketing
	Custom Modeling & Analytics


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Reactivating with Dataline

Reactivating with Dataline is a data solution aimed at reviving and rejuvenating your inactive customer file. In addition to reaching new prospects through targeted demographic selections, Dataline also offers a way for you to start contacting your inactive customers, including expires, customers lost to competition, lapsed donors and inactive catalog buyers.

Reactivating past customers will lead to:

Increased revenue
Renewed customer relationships
Repeat business

One of the key elements used in Dataline’s Reactivation program is our Transactional Mail Order Buyer Data (or R/F/M Data). This is a collection of recent consumer transactions that can be used to learn more about the behaviors of your lost customers. With transactional data, you’ll know who your customers are and how they are purchasing in the marketplace enabling you to make intelligent decisions on who to mail to and how to get them responding again.

Transactional data can help you determine:

How often an individual purchases by mail
How much they spent
The last time they made a purchase

Another tool that can be used in Reactivation is Dataline’s Custom Modeling solution. Custom modeling identifies the shared characteristics of your “best” customers and can be used to clean up old lists. Learn more about your inactive customer base and create tailored offers for a better response rate.

Bring your old customers back to life! Let Dataline help you uncover a new source of leads right at your fingertips. Increase your sales by reactivating past customers who are already familiar with your products and services and turn them into responsive buyers. Don't forget...you can also increase your number of new prospects by selecting additional records from Dataline’s consumer database of over 235 million individuals.

Contact one of our Direct Marketing Professionals to learn more about how to reactivate you old customer lists. Call us today at (866) 360-DATA, or email us at solutions@datalinedata.com.