235 Million Individuals
Dataline’s Consumer Database is a primary sourced compilation of over 235 million individuals nationwide. Beginning with original source data, Dataline combines proprietary and publicly available information to create this vast database. Over three quarters of a billion records go into each update and as a result Dataline is able to offer 235 million unique individual records that can be selected by over 1,000 different variables.
Primary data sources include:
· Transactional Mail Order Buyer Data | · Automotive Data | · Donor Data | · Magazine Subscribers |
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One of the key elements that separate our consumer database from the others is our Transactional Mail Order Buyer Data or RFM Data. This data is a collection of actual consumer transactions and can be selected by recency, frequency and monetary value. In other words…when was the last time an individual made a purchase by mail, how often do they purchase by mail, how much do they spend? Using mail order buyer data to create targeted mailing lists and custom models provides insight as to who your customers and prospects are and can increase the overall response rate of your direct marketing campaign.
The Dataline Consumer Database is a constant work in progress. New sources are tested and analyzed in detail before being added to the database. All data is passed through rigid quality control measures to ensure the information you receive is current and correct. Dataline’s Consumer Database is updated on a monthly basis. In addition, every order is NCOA processed before it is shipped.
Dataline's Consumer Database is the right choice for all of your data needs. From targeted mailing lists to custom modeling to multi-channel marketing, we have the data, selections, quality and channels to reach your best markets!
Call us at (866) 360-DATA.
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