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Dataline Clients
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| Dataline was founded in 2000 by Paul Sobel, President and CEO. In addition to our senior sales executives, marketing department and database administration, Dataline employs statisticians in Washington, D.C. and Pittsburgh. Dataline's proprietary consumer database of 235 million individuals is maintained at service bureaus in New York City and Atlanta. |
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Paul Sobel
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| President and CEO |
(609) 452-6014 x101 | psobel@datalinedata.com |
Paul Sobel's professional career in the Direct Marketing and Information Industries spans over twenty-five years. Throughout his career he has held senior level and top management positions in the areas of data compilation, licensing, acquisition, sales and electronic media. He has successfully built, managed and maintained some of the industries' largest consumer and business database files.
At Dataline, Paul Sobel is the President and CEO. Overseeing and managing the firm's daily operations keeps him well informed and in close contact with the direct marketing community. In addition, Paul is also responsible for the creation, compilation and management of Dataline's Consumer Database of over 235,000,000 individuals nationwide.
Paul holds a B.A. from Brandeis University and an M.A. from the University of Michigan. He was a Ph.D. candidate at The Johns Hopkins University, and holds an MBA from New York University. |
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Lorrie Latzen
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| Senior Vice President |
(516) 484-0678 | llatzen@datalinedata.com |
Lorrie has over 18 years of direct marketing industry experience. Prior to joining Dataline she was a Sales Director specializing in behavior based and lifestyle data for one of the largest consumer information companies.
In addition, Lorrie has served in several New Business Development positions, and has a proven track record in uncovering the specific needs of the direct marketers she works with.
Lorrie brings our clients extensive sales and marketing expertise in the area of Consumer Database Marketing and Statistical Modeling. She has worked with mailers across the Financial Services, Insurance, Publishing and Catalog Industries. Lorrie's successful track record and dedication to understanding data and its uses makes her an invaluable asset to Dataline and its clients.
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Susan McNamara
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| Vice President, Sales |
(212) 600-4832 | smcnamara@datalinedata.com |
Susan comes to Dataline with over 25 years experience in the Direct Marketing Industry. Prior to joining Dataline, she was Vice President for a reseller division specializing in healthcare lists and database information. Her clients included major healthcare associations, publications, medical equipment and pharmaceutical companies, as well as list brokers and ad agencies.
Her experience working in the sales and marketing division of some of the largest resellers on the east coast has given her a strong understanding of data and how to most effectively use it.
Susan's professionalism and dedication to keeping up on current trends in the industry has lead her to become a member of Hudson Valley Direct Marketing Club, and DMCNY where she served on the board for six years. She was also a recipient of the Silver Apple Award.
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Ann Lynch
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| Senior Account Director |
(704) 892-8257 | alynch@datalinedata.com |
Ann recently joined Dataline as a Senior Account Director. With over 17 years of experience, Ann has held sales positions with some of the largest providers of specialty data and list services in the Direct Marketing Industry. During that time, Ann managed and worked with prestigious catalogers such as Carol Wright, Domestication’s and Appleseed’s.
Ann’s expertise in sales, database marketing and specialty lists enables her to provide customized data solutions for the specific needs of her clients. As a Senior Account Director she will handle sales, as well as broker and mailer relationships. Located in our Charlotte office, Ann is able to work closely with direct marketers in the Southeast.
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Tom Maddock
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| Vice President of Business Development |
(631) 446-1381 | tmaddock@datalinedata.com |
With over 18 years of experience in the Direct Marketing Industry, Tom joins Dataline as the Vice President of Business Development. Prior to joining Dataline, Tom was the Vice President of Sales for ASL, a marketing information company serving the family, teen and young adult consumer markets.
Tom has a wealth of knowledge and experience selling consumer data, e-mail marketing, and marketing analytics. He is well versed in multi-channel techniques and how they relate to data usage and customized applications. As Vice President of Business Development, Tom will work with large business-to-consumer national direct marketers and Internet companies. His direct marketing experience includes working with such prestigious brands as Discover Card, Gillette, Capital One, JPM Chase, and Verizon.
Tom is a member of the DMA, DMCNY and DMALI.
Click here to connect to Tom's blog.
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Sharon McClellan
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| Marketing Manager |
(609) 452-6014 x104 | smcclellan@datalinedata.com |
Sharon recently joined Dataline as a Marketing Manager. With over 15 years experience in the Information Industry, she has worked in the direct marketing arena as a Senior Product Manager specializing in business and consumer database products. She also has extensive knowledge in the areas of compilation and database management.
Prior to Dataline, she spent four years in Internet Marketing for both private and eBay store fronts. As Marketing Manager, Sharon is responsible for Dataline’s website, datalinedata.com, as well as new product development, marketing communications and the promotion of Dataline’s products and services. Sharon is a Member of the Direct Marketing Association and the American Marketing Association, National and New Jersey Chapter.
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Lisa Ebrahim
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| Data Information Manager |
(402) 474-0080 | lebrahim@datalinedata.com |
Lisa Ebrahim is an integral part of the Dataline team and has prior experience with one of the largest data houses in the industry. She spent nine years working as a Data Acquisition Contract Specialist working closely with a legal team and data providers to ensure the timely flow of data into the company's databases.
As the Data Information Manager at Dataline, Lisa oversees all phases of data acquisition for Dataline's consumer database. In addition, her attention to detail and expert knowledge of Dataline's Consumer File, makes her a valuable asset in the updating, maintenance and understanding of our 235,000,000 record database.
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| 5 Vaughn Drive, Suite 307, Princeton, NJ 08540 | (609) 452-6014 | email us 
(866) 360-DATA | 
