Data Advantage 

Qualified direct response data is at the core of our 235 million name consumer database.  It is comprised of consumers that have responded and purchased items and/or services offered through direct mail, the internet and telemarketing.  Our database is a primary sourced compilation of public and proprietary data, updated on a monthly basis.  Over three quarters of a billion records go into each update. 

We search daily for new sources to make certain that the data we provide is broad in coverage and deep in content.  Beginning with original source data, Dataline combines proprietary and publicly available information into a database containing over 1,000 psychographic, demographic and transactional variables.  These variables allow you to customize your data selection to meet your direct marketing needs.  Whether it is Targeted Mailing Lists, Multi-Channel Marketing, Custom Modeling and Analytics or Data Enhancement, Dataline has your data solution.  

Information is Updated and NCOA’d Monthly

All data is passed through rigid quality control measures to ensure the information you receive is current and correct.  New sources are tested and analyzed in a detailed process using NCOA and proprietary data hygiene programs.  Only when the data has achieved a confidence level of 99% or more is it certified by Dataline for our customers’ use.  Meticulous attention to data hygiene assures you of uniform and accurate addresses.  Every order is NCOA’d prior to release.

By applying unique state-of-the-art techniques to our large database of qualified direct response buyers, Dataline has the ability to select an almost infinite combination of lifestyle interests and demographic elements.  This enables our clients to target their specific audience in the most cost efficient and effective way.

We have a proven track record of success among our publishing, insurance, consumer products and fundraising clients.